Iron Maiden is a well known institution in the Heavy Metal world, a
band that sold over 90 million albums worldwide and delivered epic
songs such as The Number of The Beast, Phantom of The Opera and The
Trooper.
The fans are considered as one of the the most loyal out there and the feeling you get when attending one of their shows is that you're really part of a big family!
But how can a band make such an impact on people, besides having amazing songs one would wonder? Well it turns out they have a killer logo, a mascot, a fan membership with incredible content, an excellent understanding of account management and most of all a respect for their fans and their legacy which is unprecedented...
My story with Iron Maiden began back when I was 13 years old! There was a CD lying around in a friend's house and long story short here I am 21 years later, attended seven concerts, bought countless albums, basically I was hooked and became a fan from the very start!
And there is more to this story, Iron Maiden never sold out! They never jeopardized their brand! I'm mentioning this as many companies out there are starting to lose their grips with reality...
I mean, nowadays you are bombarded with marketing emails, harassed with utterly useless advertising on the internet. Does marketing have to be so aggressive? Where is the sense of respecting and strategically winning your customers? What's the point of winning clients so quickly if in the long run they will end up hating your services...
In a time where everyone is looking to sell something and marketing efforts are abundant, sometimes you have to stand out on your own as a brand and give out some space I would say!
Seriously, how many companies out there are truly taking care of their customers like Iron Maiden? They never had any major radio airplay for example and that did not prevent them from winning millions of fans worldwide!
Another factor I see often, the service everyone refers to as Account Management, turns out to be just a 'put out fire situation' rather than a nurturing process to achieve brand loyalty...
For example, let's take the classic scenario of a client that buys a package of a solution and is now transferred from the sales to the account management department.
That client will receive an email from the selected Account Manager written most likely in a 'template' and often contacted again only in case of an urgency! I mean who out there does not get afraid after buying a product online? It's notorious that this is the gray area in doing business...
The truth is majority of the people out there don't care about you after the credit card information has been given!
In my understanding, there should be a different way to deal with marketing so it does not become a pain to people's lives and account management should be taken to a different place, where customers are the number one priority! I'm talking about a complete loyalty program with advantages and community aspects of integration...
And why not calling your customers regularly? Why only emails?
Yes many aspects of a company's marketing and account management efforts are sometimes exaggerated or in many times neglected...
The fans are considered as one of the the most loyal out there and the feeling you get when attending one of their shows is that you're really part of a big family!
But how can a band make such an impact on people, besides having amazing songs one would wonder? Well it turns out they have a killer logo, a mascot, a fan membership with incredible content, an excellent understanding of account management and most of all a respect for their fans and their legacy which is unprecedented...
My story with Iron Maiden began back when I was 13 years old! There was a CD lying around in a friend's house and long story short here I am 21 years later, attended seven concerts, bought countless albums, basically I was hooked and became a fan from the very start!
And there is more to this story, Iron Maiden never sold out! They never jeopardized their brand! I'm mentioning this as many companies out there are starting to lose their grips with reality...
I mean, nowadays you are bombarded with marketing emails, harassed with utterly useless advertising on the internet. Does marketing have to be so aggressive? Where is the sense of respecting and strategically winning your customers? What's the point of winning clients so quickly if in the long run they will end up hating your services...
In a time where everyone is looking to sell something and marketing efforts are abundant, sometimes you have to stand out on your own as a brand and give out some space I would say!
Seriously, how many companies out there are truly taking care of their customers like Iron Maiden? They never had any major radio airplay for example and that did not prevent them from winning millions of fans worldwide!
Another factor I see often, the service everyone refers to as Account Management, turns out to be just a 'put out fire situation' rather than a nurturing process to achieve brand loyalty...
For example, let's take the classic scenario of a client that buys a package of a solution and is now transferred from the sales to the account management department.
That client will receive an email from the selected Account Manager written most likely in a 'template' and often contacted again only in case of an urgency! I mean who out there does not get afraid after buying a product online? It's notorious that this is the gray area in doing business...
The truth is majority of the people out there don't care about you after the credit card information has been given!
In my understanding, there should be a different way to deal with marketing so it does not become a pain to people's lives and account management should be taken to a different place, where customers are the number one priority! I'm talking about a complete loyalty program with advantages and community aspects of integration...
And why not calling your customers regularly? Why only emails?
Yes many aspects of a company's marketing and account management efforts are sometimes exaggerated or in many times neglected...
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